SAM Coverage
Marketing & Sales
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Ski Racing And Sports Marketing
Three letters on the of ski racing: one from a prominent sports marketer (Stephen Wells) on the benefits of a successful ski team, one…
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A Hard Look At Ski Instruction
NSAA and PSIA have formed a task force to address the relationship between ski instruction and skier dropouts, and to identify issues facing PSIA…
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Hitting The Niche With The Point Ticket
A financial analysis of the bottom-line benefits of point ticketing–a slippery subject that is part marketing strategy, part real-dollar accounting and part consumer psychology.…
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NSAA Domestic And International Marketing
I. Domestic marketing: Outlines NSAA’s marketing plans and listing of officers on the marketing committee. II. International marketing: a history of international marketing of…
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Marketing Gets Low Grades At Sia Forum
A look at the Ski Industries America marketing plan and an excerpt from Milton Brand’s stinging indictment of SIA’s failure to reach their targeted…
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New Initiatives By U.S. Skiing
A look at Mike Jacki, head of U.S. Skiing (USS), and his sports marketing plan for the future growth of ski-related sports, with a…
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Ski Marketing And The Information Highway
A look at the possibilities for direct marketing campaigns on the information highway, which will be capable of searching out target markets of skiers…
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The Cruelest Month: Casualty Vs. Longevity
A guide for marketing department employees on how to keep their jobs. This piece notes the high rate of turnover in the marketing staff…
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Snowboarding And Its Responsibilities
A call to leaders in the snowboard marketing arena to bring the sport to a mature level, rather than contribute and support decadent attitudes…
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Snowboard Marketing
An examination on how the rules of marketing are changed when trying to market to snowboarders, based on the assumption that snowboarders do not…