SAM Coverage
Marketing & Sales
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Aspen Ski School’s New Philosophy
A review of Aspen’s ski school and how they formed their own seperate business in the same style as Aspen’s Little Nell hotel. Supervisory…
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Playing The Global Game
A look at how large ski areas and regional associations can market themselves internationally. Explores international marketing partnerships and other marketing resources.
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Understanding The Internet
An introduction to the basics of the Internet. Includes coverage of E-mail, newsgroups, the web, service providers and marketing on the Internet. Includes a…
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‘Loaf On The Net
An historical look at the growth of traffic on Sugarloaf USA’s web site. A good look at the inception of a site and how…
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Age Group Marketing
A review of the 20th annual Ski Travel Symposium in California, where marketing to aging baby-boomers was a major theme.
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Marketing To Ski Clubs
A look at how resorts can effectively attract some of the remaining ski clubs to their resort. Article stresses the value of this type…
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Can Cads Keep Skiers Skiing
Inventor Walter Dandy claims his strange-looking device can keep skiers in action when knees would otherwise have persuaded them to hang up their skis.…
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What’s Happening To Advanced Classes?
It appears as though people who take advanced ski lessons rarely repeat. This trend is explained along with possible actions to reverse this trend.…
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Computers For Small Areas: Four Marketing Uses.
This article examines the effectiveness of using computers to automate several areas of a marketing department. Topics addressed in detail are: in-house direct Mail,…
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Views On The Demerger
Varying views on the demerger and the new direction for NSAA from ski areas across the nation. Covers classic industry debates over lobbying vs.…