This article examines the effectiveness of using computers to automate several areas of a marketing department. Topics addressed in detail are: in-house direct Mail, List Maintenance, Program Tracking and Desktop Publishing. Sidebar on the first computer fairs for software relevant to the ski industry.
Computers For Small Areas: Four Marketing Uses.
This article examines the effectiveness of using computers to automate several areas of a marketing department. Topics addressed in detail are: in-house direct Mail, List Maintenance, Program Tracking and Desktop Publishing. Sidebar on the first computer fairs for software relevant…