SAM Coverage
Category: BEST/WORST IN MARKETING
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Best/Worst Marketing 2015-16
SAM’s annual review of marketing hits and misses. In a season during which prolific snow was falling out West before most in the…
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Best/Worst Marketing, 2014-15
BEST/WORST MARKETING, 2014-15 ISSUE May 2015 AUTHOR Gregg Blanchard, Mike Grasso, Rick Kahl, Alex Kaufman, Milena Rigos, Samantha Rufo, Steve Threndyle, Mary Walsh VOLUME…
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Best/Worst Marketing 2013-14
With another season on the books, we take a look at the good, the bad and the ugly in marketing efforts by mountain resorts.…
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Best/Worst 2015 : : Print
Best Resort Magazine: Jay Peak, Vt. In Jay Peak Magazine, Jay Peak and the Origin design team create top-notch coffee table content. But…
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Best/Worst 2015 : : Video
Best Use of Video Outtakes: Sunday River, Maine The vast majority of resort videos, even those delivered on a regular schedule, don’t take…
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Best/Worst 2015 : : Digital/New Media
Best Intro of a Hashtag: Mammoth Mountain, Calif. Mammoth has long displayed stunning imagery on its website and in ads. The resort’s social…
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Best/Worst 2015 : : General
Best Overall Integrated Campaign: Aspen Snowmass, Colo. Aspen Snowmass’s Mind, Body and Spirit campaign was invigorating and emotionally charged. Leaning on Aspen’s history,…
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Best/Worst Marketing, 2012-13
SAM’s anticipated annual review of resort marketing efforts. BEST/WORST MARKETING, 2012-13 ISSUE May 2013 AUTHOR Samantha Rufo, Milena Regos, Katie Bailey, Gregg Blanchard, Rick…
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Best/Worst Marketing 2011-2012
In the fast-paced world of marketing in the digital age, are resorts keeping up? Here is SAMs annual look at the best and the…