SAM Coverage
Departments: Marketing & Sales
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Miami-Based Investment Firm Acquires Meadowlark Ski & Lake Lodge in Wyoming
SAM Magazine—Meadowlark Lake, Wyo., May 21, 2026—A new hospitality venture backed by Miami-based investment firm MAS Alpha Securities has acquired Meadowlark Ski & Lake…
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Snow People — April 2026
In SAM’s Snow People, we highlight personnel moves in the mountain resort industry. From resort hires, promotions, and retirements to awards, obits, and supplier…
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Hansen Promoted to President and COO of Crystal Mountain (Wash.)
SAM Magazine—Pierce County, Wash., March 27, 2026—Linnea Hansen has been named the new president and COO of Washington’s Crystal Mountain, effective immediately. She will report…
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Oregon Legislature Passes Waiver Reform Bill
SAM Magazine—Salem, Ore., March 6, 2026—Oregon State HouseOregon lawmakers finally passed a bill that strengthens the enforceability of liability waivers in the state after…
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Positive Friction
So-called frictionless service may not be all it’s cracked up to be. Over the past decade, business consultants have touted the necessity of “frictionless” customer…
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Indy Pass Adds 16 Partners, Launches Auto-Renewal Requirement for 2026-27 Sales
SAM Magazine—Granby, Colo., Feb. 25, 2026—Indy Pass has added 16 new alpine and cross-country ski area partners and will open 2026-27 pass sales Feb.…
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Alterra Names Flueck as Chief Customer Officer, Ikon Pass President
SAM Magazine—Denver, Feb. 18, 2026—Alterra Mountain Company has appointed David Flueck as chief customer officer and president, Ikon Pass. Flueck will lead the company’s…
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What’s New in Rental Gear for 2026-27
Suppliers balance innovation and consistency in the latest rental gear as rentals claim a bigger share of the market. The rental market for alpine…
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Wild Weather Tees Up Tumultuous Start to Holiday Ski Season
SAM Magazine—Happy Valley, Ore., Dec. 30, 2025—Jay PeakExtreme and erratic weather defined the first week of the 2025 Christmas-to-New Year period across much of…
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Keeping Track in Rental
Rental departments generate a lot of data. Here’s how three ski areas stay on top of it all. Rental shops process a lot of…