SAM Coverage
Departments: Marketing & Sales
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U.S. Ski & Snowboard HOF Names Class of 2025
SAM Magazine—Ishpeming, Mich., Sept. 16, 2025—The U.S. Ski & Snowboard Hall of Fame has named eight to its Class of 2025, to honor individuals…
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A Worrisome “New Normal”
Ski areas are experiencing lower guest satisfaction and loyalty. They should not be complacent about it. For the fourth year in a row, the…
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Status Quo for J-1 Visas, for Now
Ski area recruiting via the J-1 visa program shaped up well for this winter, but the future is less certain. Despite a new application…
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News & Views :: September 2025
A budget pass boom; Nederland’s Eldora gambit; Kottke conclusions; early SIA data; and more. Budget Pass Boom Starting at 419 Swiss francs (about US$515),…
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Ikon Pass Expands in Italy, Adds Five Valle d’Aosta Resorts
SAM Magazine—Denver, Aug. 27, 2025—Ikon Pass holders will gain access to Valle d’Aosta’s five ski areas for winter 2025-26, including Courmayeur Mont Blanc, Cervino…
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Outside Festival and Summit Draws 35,000, Aims to Get More People Outside
SAM Magazine—Denver, June 30, 2025—Outside’s second-annual Festival and Summit, May 29–June 1, drew roughly 35,000 visitors to Denver’s Civic Center Park. Attendance was nearly double…
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Indy Pass, Entabeni Expand Executive Team
SAM Magazine—Granby, Colo., June 19, 2025—Indy Pass and Entabeni Systems have hired four senior executives to their C-suite: Alex Lahood as chief operations officer;…
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Schroetel Named Red Mountain President, Katkov and Thompson Stepping Down
SAM Magazine—Rossland, British Columbia, June 18, 2025—Red Mountain Resort is undergoing a major leadership transition as longtime CEO Howard Katkov and resort president Don…
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NSAA 2025 National Convention: Big Crowd, Hot Topics
SAM Magazine—Marco Island, Fla., May 16, 2025—The heavy rain that was forecast for most of the National Ski Areas Association (NSAA) National Convention and…
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NSAA Honors 2025 Industry Standouts with Annual Awards
SAM Magazine—Lakewood, Colo., May 14, 2025—Boreal MountainThe National Ski Areas Association (NSAA) recognized standout resorts and individuals for excellence in marketing, safety, sustainability, and…