SAM Coverage
Departments: Marketing & Sales
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Epic Pass Tops $1,000, Expands Verbier Access for 2025-26 Season
SAM Magazine—Broomfield, Colo., March 6, 2025—The cost of an Epic Pass will top $1,000 for the first time since the company slashed pass prices…
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Alterra Adds Neville and Forbes to Executive Leadership Team
SAM Magazine—Denver, Feb. 24, 2025—Alterra Mountain Company has appointed Diane Neville as chief people officer (CPO) and Will Forbes will serve as president and…
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Fine-Tuning the Rental Buy
There’s a lot of careful work to be done before placing the purchase order. With participation in skiing, snowboarding, and XC down in 2023-24,…
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Off The Grid in Alaska
A geothermal-powered resort in Alaska offers sustainability insights and inspiration. As sustainability initiatives and emission reduction goals grow in importance in the resort industry,…
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F&B Insights
Staffing, the guest experience, and sustainability drive a menu of ski area food and beverage tweaks and improvements. Staffing issues—exacerbated during the Covid-19 pandemic—continue…
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Mont Edouard and Whaleback Offer Unlimited Reciprocal Visits to Pass Holders
SAM Magazine—L’Anse-Saint-Jean, Quebec, and Enfield, N.H., Dec. 31, 2024—Two community-owned ski areas have forged a unique partnership. Starting this winter, season pass holders from…
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Vail Reports Seasons Pass Sales, First Quarter Results
SAM Magazine—Broomfield, Colo., Dec. 11, 2024—Vail Resorts (VR) has reported results for the first quarter of fiscal 2025 ended Oct. 31 and provided season pass sales…
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Blue Mountain Resort Assists Crews Fighting Nearby Wildfire
SAM Magazine—Palmerton, Pa., Nov. 7, 2024—A brush fire has burned several hundred acres near Blue Mountain Resort, Pa., this week. The resort has supported…
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Finding Balance
A new study of five Colorado mountain communities offers insights about residents’ views on their quality of life and the tourism economy. In January,…
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Optimism Reigns as 2025 Approaches
After last year’s often challenging weather, resorts are looking for a rebound. Although visitation nationwide ended up strong last season, in some regions, it…