SAM Coverage
Departments: Marketing & Sales
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Cindy Dady Leading Sunlight Mountain Resort as Its New CEO
SAM Magazine—Glenwood Springs, Colo., Aug. 27, 2024—Cindy Dady is the new CEO of Sunlight Mountain Resort. She started in her new role Aug. 5. …
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Ikon Pass Adds Sierra-At-Tahoe, Expands Taos Access for Winter 2024-25
SAM Magazine—Denver, Colo., Aug. 27, 2024—Sierra-at-Tahoe has joined the Ikon Pass for winter 2024-25. It will be one of six California ski resorts offered…
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Shawnee Mountain Commits to Four-Year REC Deal
SAM Magazine––Shawnee on Delaware, Pa., Aug. 27, 2024––Shawnee Mountain Ski Area has entered a four-year renewable energy credit (REC) purchase agreement with ENGIE Resources,…
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SAM and MMGY Origin Release Outlook on Resort Marketing Report
SAM Magazine—Natick, Mass., Aug. 27, 2024—Drawing insights from a survey of ski area marketers across North America, the inaugural “Outlook on Resort Marketing” report,…
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Midwest Operators Meet, Aim for Happier Season in 2024-25
Midwest ski area operators, their teams, and industry suppliers gathered earlier this week at the Midwest Ski Areas Association (MSAA) Summer Meeting and Trade…
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Geoff Homer Acquires Blue Hills Operating Lease
SAM Magazine—Canton, Mass., Aug. 5, 2024—Local investor Geoff Homer has acquired the five-year operating lease for state-owned Blue Hills Ski Area, with plans to…
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Skidata Sold to Swedish Access Solution Group Assa Abloy
SAM Magazine—Stockholm, Sweden, July 23, 2024—Swedish locking and security systems manufacturer Assa Abloy Group has entered into an agreement to purchase Skidata from Swiss…
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Robert Drake Named as President and GM of Gunstock Mountain Resort
SAM Magazine—Gilford, N.H., July 11, 2024—The Gunstock Area Commission (GAC) has selected Robert Drake to succeed Tom Day as Gunstock Mountain Resort president and…
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Dave Amirault Joins SNOW Partners as Chief Innovation Officer
SAM Magazine—Montville, N.J., July 9, 2024—Snow Partners has hired Dave Amirault as chief innovation officer for all its related businesses. He started July 1.…
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Saving By Design
Smart project design can create serious short-term and long-term savings even as construction costs remain high. Since the arrival of the pandemic in 2020,…