SAM Coverage
Departments: Marketing & Sales
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Manage NPS By The Numbers
Should resorts seek to increase Promoters or decrease Detractors? It depends on how you play the percentages. The genius of the Net Promoter Score…
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North Carolina Ski Areas Sustain Minimal Damage from Helene, Communities Not as Lucky
Photo courtesy of Kim Jochl.SAM Magazine—Banner Elk, N.C., Oct. 2, 2024—Ski areas in the mountains of western North Carolina appear to have suffered relatively…
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Vail Resorts Epic Pass Sales Were Flat Through Summer
SAM Magazine—Broomfield, Colo., Oct. 1, 2024—Vail Resorts’ Epic Pass product sales through Sept. 20, 2024, for the upcoming 2024-25 North American ski season decreased approximately 3…
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New England Summit: Optimism Amid Challenges
SAM Magazine—Newry, Maine, Sept. 12, 2024—The New England Summit returned to Sunday River, Sept. 9-11, where more than 400 attendees from all over the…
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Indy Pass Launches New Employee Pass Program
SAM Magazine—Granby, Colo., Sept. 13, 2024—Indy Pass is offering a new employee pass program that the company said is designed to help its partner…
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Wildfires Threaten Mountain High, Mt. Baldy, and Others Across the West
SAM Magazine—San Bernardino, Calif., Sept. 11, 2024—The Bridge Fire, burning in the Angeles National Forest, grew exponentially on Tuesday, surging into Mountain High resort…
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Davis Fire Nears Mt. Rose – Ski Tahoe, Sky Tavern Also Ordered to Evacuate
SAM Magazine—Reno, Nev., Sept. 9, 2024—Evacuation orders are in place for Mt. Rose –Ski Tahoe and neighboring Sky Tavern as firefighters work to contain…
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Ski Resort AI Bootcamp to Prepare Resorts for the Future
SAM Magazine—Natick, Mass., Sept. 6, 2024—SAM Magazine is offering a virtual Ski Resort AI Bootcamp this fall, aimed at informing resort personnel of the…
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Winning at Sport
From Olympic venue to inclusive, inviting, and diverse community hub, WinSport is charting a unique course. There are a lot of choices to consider…
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Mountain Spy :: September 2024
We revisit a question from 2007—”Do you have any compensation for lost ski days or some kind of pass refund policy?”—and find that customer…