SAM Coverage
Departments: Marketing & Sales
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Indy Adds 10 Ski Areas, Will Reopen Limited Pass Sales
SAM Magazine—Granby, Colo., July 1, 2024—After adding 10 new ski areas to its roster for the 2024-25 season, Indy Pass will release a limited…
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Visitation to Vermont’s Alpine Ski Areas Flat, XC Visits Down by Half
SAM Magazine—Montpelier, Vt., June 20, 2024—Despite a slow start to the season and inconsistent weather, Ski Vermont reported that the state’s alpine ski areas…
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Jay Peak Plans Price Freeze and Reductions
SAM Magazine—Jay, Vt., June 19, 2024—Jay Peak Resort unveiled plans to freeze or reduce pricing on a variety of its products for both this…
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Participation Base Up, Frequency Down in Outdoor Trends Report
SAM Magazine—Boulder, Colo., June 19, 2024—The Outdoor Foundation (OF) and Outdoor Industry Association (OIA) report that the outdoor recreation participation base grew 4.1 percent…
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Colorado Ski Areas Project Second Highest Visitation in State History
SAM Magazine—Denver, June 6, 2024—Colorado Ski Country USA (CSCUSA) is projecting that the state saw 14 million skier visits during the 2023-24 season. The…
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Mountain Bike Pass ‘Loam’ Adds 12 New Destinations
SAM Magazine—Eagle Mountain, Utah, May 24, 2024—Loam Pass, a new multi-destination product in the vein of Indy Pass but geared toward mountain bikers, has…
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OnCore Payment Solutions
Payment Processing Solutions Tailored for the Ski Industry For over 25 years, OnCore Payment Technologies (formerly Transaction Resources Inc – “TRI”) has been…
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Airflare
AirFlare pinpoints the location of guests in need of assistance, and more than pays for itself through operational efficiencies, guest satisfaction, risk reduction…
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Peer Reviews
Marketing leaders compliment other ski areas’ jobs-well-done. Each year in the May issue, we like to include some unexpected love from one resort…
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Outlook on Resort Marketing Report
SAM and MMGY Origin partnered to produce a new survey and report aimed at providing resort marketers with annual benchmarks for their efforts. North American…