SAM Coverage
Departments: Marketing & Sales
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Consumer Shows: Growth-Bound with Snowbound
There’s a new sheriff in Showville, and he wants to reshape the place. Raccoon Media Group has brought its entertainment-oriented consumer show format to…
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Rental Buyer’s Guide 2024-2025
Rental equipment has never been better as manufacturers continue to focus on improving the experience for both rental techs and end users. Alpine Ski…
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Questions of Balance
A new assessment process aims to help mountain communities rebalance following pandemic-driven disruption. I’ve been saying “there’s never a dull moment” for the better…
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It’s Just Business
By analyzing key performance indicators, resort managers and leaders are better equipped for success. Ed. Note: It’s important for leaders at all resorts, from department heads…
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Better Branding
How to keep or grow your brand’s position in a market of like competitors. For all ski areas, staying ahead of trends with your…
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Suspect Sought in Colo. Hit-and-Run Crash Between Skier and Ski Biker
SAM Magazine–Keystone, Colo., Jan. 5, 2024–A collision between a skier and a ski-bike rider at a Colorado ski area has put a spotlight on…
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Rain, Flooding Disrupts Northeast Ski Area Operations
SAM Magazine—Dover, Vt., Dec. 19, 2023—Several inches of rain fell across most of New England Sunday into Monday, causing many ski areas to temporarily…
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Mountain Collective Gathers in NYC; Reports Strong Sales
SAM Magazine—New York, N.Y., Nov. 13, 2023—The Mountain Collective team held its annual NYC winter kick-off event at the Carroll Place gastropub in the…
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Cockaigne for Sale, Will Not Open This Season
SAM Magazine—Cherry Creek, N.Y., Oct. 26, 2023—Officials at Cockaigne Resort announced on Monday that the ski area, including food and beverage operations, will not…
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Mountain Towns 2030 Climate Summit Unites Resorts, Communities
SAM Magazine—Vail, Colo., Oct. 24, 2023—The third annual Mountain Towns 2030 Climate Solutions Summit (MT2030) took place Oct. 18-19 in Vail, drawing more than…