SAM Coverage
Departments: Marketing & Sales
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U.S. Ski and Snowboard Hall of Fame Class of 2023
SAM Magazine—Ishpeming, Mich., Sept. 29, 2023—The U.S. National Ski & Snowboard Hall of Fame and Museum has named the eight-member class of 2023, who…
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Dempsey Mendrzycki Promoted to GM of Big SNOW American Dream
SAM Magazine—Montville, N.J., Sept. 20, 2023—SNOW Partners has appointed Dempsey Mendrzycki as the new general manager of its Big SNOW American Dream indoor ski…
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Summer Ops Camp at Steamboat: Fun in Learning
SAM Magazine—Steamboat Springs, Colo., Sept. 15, 2023—The thirteenth SAM Summer Ops Camp drew ski area and aerial adventure operators, experts, and suppliers from all…
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Consumer Ski Shows Reporting Record Pre-Registrations
SAM Magazine—Boston, Mass., Sept. 8, 2023—The producers of Snowbound and Snowvana, two of the largest remaining consumer ski shows in the nation, report a…
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News and Views :: September 2023
Workforce housing solutions, snowmaking statistics, and people moves. HOME ON THE RANGE By April Darrow Proposed legislation under review in Congress would, if…
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AI: Opening Pandora’s Chatbot
How to identify the risks and capitalize on the opportunities of Artificial Intelligence. Artificial Intelligence is your new best friend, and it has the…
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Indy Pass Restricts Partners’ Reciprocals with Ski Cooper, Operators Weigh In
THIS REPORT WAS UPDATED ON AUG. 14 SAM Magazine—Portland, Ore., Aug. 4—The role and impact of reciprocal pass agreements has been put in the…
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Cannon Names Greg Keeler Interim GM
SAM Magazine—Franconia, N.H., July 25, 2023—Cannon Mountain director of sales and marketing Greg Keeler has been named as interim general manager of the ski…
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Longtime Cannon Mountain GM John “JD” DeVivo Named GM at Wyoming’s Antelope Butte
SAM Magazine—Franconia, N.H., July 11, 2023—Longtime Cannon Mountain Ski Area GM John “JD” DeVivo will assume the role of GM of the non-profit Antelope…
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The Focused Future of Direct Mail
Marketers continue to find success in the mailbox by scaling down volume and scaling up creativity and intent. When you look across the landscape…