SAM Coverage
Departments: Marketing & Sales
-
Snow Partners Appoints Jeff Boliba Chief Growth Officer
SAM Magazine—Montville, N.J., June 15, 2023—Snow Partners promoted Jeff Boliba to the newly formed role of chief growth officer. As CGO, Boliba will oversee…
-
Summer Lodging: Guests Push Back Against High Rates in West
SAM Magazine—Winter Park, Colo., June 14, 2023—Lodging properties at western mountain destinations are facing a more price-sensitive customer this summer, according to the latest…
-
Vail Resorts Saw Strong Q3 Results, Spring Pass Sales
SAM Magazine—Broomfield, Colo., June 13, 2023—Vail Resorts showed strong visits and revenues for the fiscal third quarter ended April 30. That helped offset soft early-season,…
-
New Hampshire Skier Visits Up 13 Percent
SAM Magazine—Waterville Valley, N.H., June 8, 2023—Ski areas in New Hampshire tallied more than 2.2 million skier and snowboarder visits in the 2022-23 season,…
-
Inclusive Marketing is Authentic Marketing
Authentic, values-driven storytelling is the key to inclusive marketing that has a real impact. Over the past few years, we have seen a tidal…
-
Child Care: A Critical Benefit
More resorts are investing in the employee child care experience in order to attract and retain staff—despite financial and logistical obstacles. Access to quality and affordable…
-
Publisher’s Memo :: May 2023
Looking Back and Ahead LOOKING BACK AND AHEAD With the winter season behind (most of) us, May is a good time to take in…
-
Vail Resorts to Offer “My Epic Gear”
SAM Magazine—Broomfield Colo., March 30, 2023—Vail Resorts (VR) plans to introduce a new membership program called My Epic Gear, which could replace the habit…
-
A “Lesson” in Resilience
In the midst of a labor shortage, snowsports schools search for staffing solutions to keep up with demand. As if attracting, hiring, and retaining…
-
Selling Summer
While your winter value proposition is well established, selling your summer offerings is often trickier. Here’s how to stand out in the “off season.” …