SAM Coverage
Departments: Marketing & Sales
-
Tale of Two Winters
By LINDA GOODSPEED East and West. The two sides of the country are experiencing two very different winters: In the West, consistent cold and…
-
Quebec Ski Areas Report Strong 2021-22
SAM Magazine—Terrebonne, Quebec, Jan. 12, 2023—Quebec ski areas welcomed 6.3 million skier visits in 2021-22, the second highest total in the last 10 seasons…
-
How Can I Help You?
Ski areas are enhancing customer service—and collecting valuable data—with smarter, more guest-friendly AI-led chat platforms. Got customers calling about pass prices? There’s a bot…
-
Owners of Mountain High and Dodge Ridge Purchase China Peak
SAM Magazine—Lakeshore, Calif., Dec. 9, 2022—China Peak Mountain Resort has been sold to Mountain High Resort and Dodge Ridge, Calif., owners Invision Capital and…
-
Massive Crowd Flocks to Killington Cup
SAM Magazine—Killington, Vt., Nov. 28, 2022—An estimated 37,000 spectators descended on Killington Resort this weekend for the sixth annual Killington Cup, a women’s Audi…
-
Ski California Debuts Updated Digital Mountain Safety Guide
SAM Magazine—Petaluma, Calif., Nov. 17 2022—Ski California debuted an updated digital version of its Mountain Safety Guide earlier this week, Nov. 15. Designed by…
-
Is the Press Release Dead?
When to leverage your resort’s message in the media (and why you still should). Pity the poor managing editor at a mid-level newspaper or…
-
Our Responsibility Code
The revised Your Responsibility Code should serve as a reinvigoration of the industry’s safety efforts. Believe it or not, some version of the National…
-
Post-Pandemic Predictions
After two years of Covid, what do resort operators expect this winter? “Covid has been very good for us. We’ve had a great couple…
-
Meet the Mentees: Class of 2025-26
Meet the 2025-26 Summit Series mentee class hailing from resorts across the North America large, mid-size, and small, independent, and corporate, and represent departments…