SAM Coverage
Departments: Marketing & Sales
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Passes for Sale
An uneven season informed early 2024-25 pass sales strategies across North America. It’s no secret that the 2023-24 ski season was, to put it…
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Due Diligence: The Financial Foundation
Due diligence is the financial foundation of any new building or major renovation project. A strong and stable financial foundation is essential for a…
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Publisher’s Memo :: March 2024
Interest in Growing In a recent SAM reader survey (our deep thanks to those of you who participated), an astounding two-thirds of you identified…
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How Does That Make You Feel?
Emotional engagement, a new guest experience research frontier. Emotion is the new frontier in guest experience research and management. Resorts, and businesses of all…
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Switzerland’s St. Moritz Ski Resort added to Ikon Pass
SAM Magazine—St. Moritz, Switzerland, April 4, 2024—Alterra Mountain Company will add St. Moritz to the Ikon Pass for the 2024-25 ski season. The Engadin…
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Indy Pass Sales to Close March 18
SAM Magazine—Granby, Colo., March 15, 2024—Sales for the 2024-25 Indy Pass will end at midnight on Monday, March 18, as the volume of sales…
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Jace Wirth Named GM at New Hampshire’s Cannon Mountain
SAM Magazine—Concord, N.H., Feb. 22, 2024— Six months after the departure of John “JD” DeVivo, New Hampshire’s Cannon Mountain will soon have a new general manager,…
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The Mountain Collective Adds Bromont for the 2024-25 Season
SAM Magazine—Aspen, Colo., Feb. 21, 2024—The 2024-25 Mountain Collective pass will provide two-days of access to 25 mountain destinations with the addition of Bromont,…
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Jeff Boliba Launches The Snowball Effect Group
–> <!– SPONSORED CONTENT The Snowball Effect Group Launches to Empower Resorts and Brands with Strategic Partnership…
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SAM and MMGY Origin Partner for Annual Outlook on Resort Marketing Survey
SAM Magazine—Natick, Mass., Feb. 7, 2024—In an effort to gather data and insights on ski area marketing, SAM and MMGY Origin have partnered to…