Jeff Boliba Launches The Snowball Effect Group

Burlington, Vt., Feb. 13, 2024 — The Snowball Effect Group, a consulting agency dedicated to helping resorts and brands succeed through expanded partnerships, has officially launched. The Snowball Effect Group will be the premier connector in the snowsports industry, differentiating its services through a unique blend of insight, innovation, and strategic brokerage. This innovative consultancy will lean on its founding members’ ability to connect companies with resorts and brands to forge strategic partnerships that will help them optimize their current experience, enhance their competitive advantage, and achieve sustainable growth.

The new venture will be led by founder Jeff Boliba, a snowsports veteran with over 25 years of experience, including with Burton Snowboards, Snow Partners, Brighton Resort, Purgatory Resort, and Park City Mountain Resort. Boliba is joined by Rich Morin, who brings deep expertise in sustainability and clean energy that will be crucial for resorts looking to embrace these elements in an incredibly dynamic industry.

“We are excited to be the first client of the Snowball Effect Group,” said Joe Hession, founder and CEO of SNOW Partners. “Boliba is an expert at understanding a business need and identifying like-minded companies that together are more powerful. We look forward to working with the Snowball Effect Group to continue to help us forge strategic partnerships and sponsorships that support our mission and grow our business.”

The Snowball Effect Group will serve as the bridge between need and solution by connecting resorts with partners who share the same values and objectives to help drive business success. 

“For over 20 years, Boliba has been a solid contributor to the NSAA, serving on multiple committees, helping us share industry best practices, and inspiring resorts to be creative,” said Kelly Pawlak, president of the National Ski Areas Association (NSAA). “His passion and strong relationships will be assets in his new venture.”

“I’ve been incredibly lucky to have worked closely with industry leaders throughout my career, most recently as a Snow Partners executive team member,” said Boliba. “Being a part of that team helped prepare me for this opportunity to partner with Morin to drive the Snowball Effect with resorts and brands worldwide. We aim to enhance the resort industry landscape by making it more connected, informed, and prosperous for all stakeholders.”

The Snowball Effect Group will focus on four primary areas with resorts and brands:

The Snowball Effect Group is a consulting agency that empowers resorts and brands with tailored solutions and strategic guidance. With a client-centric approach and a team of experienced consultants, the Snowball Effect Group enables resorts and brands to seize opportunities and achieve sustainable growth. For more information, please visit www.snowballeffectgroup.com.

The Snowball Effect Group is officially open for business and actively recruiting new clients. To engage the Snowball Effect Group, please contact Jeff Boliba at boliba@snowballeffectgroup.com.

“Boliba and I have collaborated on innovative projects like The Stash, The Burton Snowboard Academy, and The Burton Star Wars Experience. His global experience working with hundreds of resorts worldwide during his 21 years at Burton will serve him well in this new venture.”

— Chris Gunnarson, general manager of Woodward Global

“Boliba’s exceptional ability to understand and connect various resort stakeholders fosters strong relationships while prioritizing consumer needs and satisfaction, which leads to long-term business success.” 

— Paul Burger, territory business manager for key accounts and agents at Burton Snowboards Europe

“Boliba’s passion and drive to collaborate and innovate has been the secret to his success. It’s why he was awarded the SAMMY Leadership Award in 2004 by his peers. I had the pleasure of working with Boliba during the early years of launching Cutter’s Camp, an industry platform that drives professionalism and promotes best practices in freestyle terrain. He also served as a mentor and coach in our leadership development program, the Summit Series. I have no doubt Boliba will bring his expertise in connecting brands in creative ways to his new venture, the Snowball Effect Group.”

— Olivia Rowan, publisher/owner of Ski Area Management magazine

“Boliba has been an invaluable partner for over a decade, working closely with Richmond Elementary School in Vermont. Through the Burton Riglet Snowboarding program, we brought snowboarding to countless youth in northern Vermont. Boliba’s assistance allowed us to provide Riglet kits to all the schools in our district and other nearby schools, as well as to facilitate outdoor snow experiences with equipment donations. His dedication also extended to organizing staff training and snowboarding opportunities at local resorts. Despite limited resources, Boliba made it possible for every student in our district from kindergarten through fourth grade to participate in snowboarding every winter. Snowboarding is now an integral part of our PE curriculum, benefiting over 1,000 students annually. Boliba is a remarkable person and an unparalleled advocate for youth sports.”

— Brian Godfrey, PE teacher at Richmond Elementary School, Vermont Elementary PE Teacher of the Year, and New England PE Teacher of the Year