SAM Coverage
Departments: Marketing & Sales
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Accesso Acquires Technology of 1RISK
SAM Magazine—Twyford, UK, May 7, 2025—Accesso Technology Group has acquired the 1RISK suite of software solutions, including the company’s cloud-based online liability waiver and…
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Bear Den Partners Closes on Burke Mountain Acquisition
SAM Magazine—Burke, Vt., May 6, 2025—The Bear Den Partners ownership group closed on its purchase of Burke Mountain Resort on Friday, May 2. The…
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Windham President Chip Seamans Retires; Kristen Leach Named Successor
SAM Magazine—Windham, N.Y., April 30, 2025—Chip Seamans, a 39-year ski industry veteran who has served as president of Windham Mountain Club (née Windham Mountain)…
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The Child Care Gap
Limited child care options may be deterring families and impacting guest retention. Child care at ski resorts has always been a hit-or-miss guest amenity.…
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Grandma’s A Ripper, Too
Why and how to embrace intergenerational participation in resort marketing. Visitation to ski resorts worldwide is composed of six (soon to be seven) generations.…
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Dig Deep on Data
Use AI to mine your data cache and unlock operational insights. Resort operators accumulate vast amounts of data across operations like F&B outlets, ski…
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Snow Gains, Market Pains
Weather was a win for resorts this season, but inflation, recession fears, and trade tensions could make next year a tougher sell. Question: Can…
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POWDR Takes Mt. Bachelor Off Market
SAM Magazine—Bend, Ore., April 7, 2025—After putting Mt. Bachelor on the market in August 2024, POWDR has decided it’s going to keep the resort…
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Le Massif de Charlevoix Joins Ikon Pass for 2025-26 season
SAM Magazine—Denver, April 3, 2025—Le Massif de Charlevoix in Quebec will join the Ikon Pass for the 2025-26 season, expanding Ikon’s Canadian footprint to…
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Become a Camp Partner
SAM’s Summer Ops Camp is the premier hands-on event for resort professionals looking to grow their summer business. As a vendor partner, you’ll be…