SAM Coverage
Departments: Marketing & Sales
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The Cost of Efficiency is Authenticity
A fearful marketer’s view on AI. I am a one-person marketing department at a relatively small family-owned ski area. That means I wear a…
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Washington Recreation Groups Issue Joint Winter Recreation Update
SAM Magazine—Wenatchee, Wash., Dec. 19, 2025—After major storms brought torrential rain and damaging winds that washed out roads and depleted an already thin snowpack,…
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Mad River Glen Exercises Right to Buy 1,100 Acres Surrounding the Ski Area
SAM Magazine—Waitsfield, Vt., Nov. 24, 2025—The Mad River Glen co-op board of trustees voted unanimously to exercise its right of first refusal to acquire…
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Jackson Hole Ski Patrol Files Petition to Unionize
SAM Magazine—Jackson, Wyo., Nov. 21, 2025—Ninety-three percent of eligible Jackson Hole Ski Patrol employees backed a petition filed with the National Labor Relations Board…
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Ragged Mountain Sold to Local Investor Group
SAM Magazine—Danbury, N.H., Nov. 6, 2025— SF Mountain Co., LLC (SFMC), a group of local investors with lifelong ties to Ragged Mountain, has acquired…
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White Pine Appoints Adams and Bevilacqua to Lead Resort Operations
SAM Magazine—Pinedale, Wyo., Nov. 4, 2025 —White Pine Ski Resort has named Dalan Adams as general manager and Austin Bevilacqua as assistant general manager.Dalan Adams and Austin Bevilacqua. Credit:…
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Ikon Pass Expands Access in Asia with Nine New Destinations
SAM Magazine—Denver, Colo., Oct. 21, 2025—The Ikon Pass will significantly expand its footprint in Asia for winter 2025-26, adding nine new ski destinations across…
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SAM Names 2025–26 Summit Series Mentors and Mentees
SAM Magazine—Natick, Mass., Oct. 14, 2025—The Summit Series returns this fall with a new class of mentors, mentees, and a curriculum focused on leadership…
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Industry Veteran Greg Fisher Named General Manager of Little Switzerland
SAM Magazine—Slinger, Wis., Sept. 24, 2025—Schmitz Brothers Resorts has hired longtime ski industry leader Greg Fisher as the new general manager of Little Switzerland…
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Ski NY/PORA Expo Draws 350 to Holiday Valley for Networking, Education
SAM Magazine—Ellicottville, N.Y., Sept. 18, 2025—L to R: Brandon Quinn from GetSkiBots, NSAA’s Earl Saline, Ski Big Bear (Pa.) GM Lori Phillips, and NSAA’s…