SAM Coverage
Marketing & Sales
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Reaching Ski Clubs
A look at how ski areas can market to the 2,300 ski clubs listed in the United States, which are not unionized and remain…
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A Tale Of Trail Inflation
In a marketing positioning move, Killington has claimed the number one ranking in total ski trail count by adding 48 trails to their ski…
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When Your Mother Is Not Your Date
Statistics from the 1992-93 National Skier Opinion Survey could lead to strategies for effective target marketing. Topics covered are: regions and differences, gender-age-marriage, female…
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NSAA Reborn With An Upbeat Mood And A New Look
A report on the NSAA national convention in San Diego, Calif. Topics covered were: ethics, environment, the passing of bylaws for the new organization…
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Technology Ties-In Ticketing And Everything Else
A look at the computer revolution within the ski industry. Written as a how-to guide for those in the industry who have not already…
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An Open Letter To My Fellow General Managers
A letter to the readership at-large from the chairman of the USIA Marketing Committee addressing recent promotional ventures by the association and how they…
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Ski Areas Speak
SAM’s own ski area operator’s survey produced stunning revelations on what area managers want and are thinking, particularly regarding the effectiveness of USIA. National…
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How The Brits See Us
Attracted by consistent snow conditions, high levels of service and luxurious accommodations, more British skiers are coming to U.S. ski resorts. A look at…
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Ski Schools Are Selling The Wrong Product
A look at the marketing and selling of ski lessons and how the public perceives the value gained from these lessons. The author suggests…
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Snowmaking Goes Public In California
A major commitment has been made by some California ski resorts to educate their skiing public on the merits of early season machine-made snow.…