SAM Coverage
Marketing & Sales
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Psia Moves To Marketing
With a new marketing director, there may be changes in the ski instructor’s governing body.
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Mid-Term Grade For Ski It To Believe It
Contributions to the marketing campaign were short of the 13 million budgeted. What is the impact of this shortage and who are the prayers…
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Ski Trips Look Like Tourism At Marketing Show
Record numbers of ski marketers get new view of their sales potential.
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New Marketing Directions Needed
Focusing on older skiers, ski clubs and a change in advertising outlets, might be the best solution to that Ubiquitous growth problem.
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Season Passes– Attitudes & Strategies
There’s little consequencus in the way season pass prices are determined. But some areas have novel approaches worth consideration.
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Spending Money To Make Money
Photography is too often left to chance in ski area marketing and promotion. At Crested Butte, they did it differently.
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Sell With A Celebration
Anniversaries, birthdays and other high points can be used as powerful marketing tools. Here is some advice on how to make the most of…
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The Interconnect Impact
Even with a “worst scenario,” the marketing gains from linking the five Watatch ski areas are projected to be huge.
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People–Older, Relocated And More Diverse
Knowing demographic trends will enable ski areas to direct marketing to appropriate groups.