SAM Coverage
Marketing & Sales
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Marketing– The Science Of Growth
Increasing the number of skiers can no longer be seat-of-the-pants; sophisticated marketing techniques are needed.
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Tax Reform
Good, Brand and Ugly Implications. Dangerous rulings for the ski industry lurk in the new tax bill and much of its impact depends on…
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Writing A Marketing Plan
This is a living document that must fit into the overall business plan of the ski area in order to warrant the funding necessary…
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Marketing Departments Under Glass
This article is currently not available online. Please email donna@saminfo.com for a pdf copy of the article
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Mature Industry– Marketing Redesign
Ski equiptment manufacturers at Ski Magazine Week conferences urged to “recognize the new world” they’re in.
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Good Mountain, Poor Snow
Lack of snow had Bromont’s management stymied, but massive snowmaking and clever marketing produced a big turnaround. By Guy Thibaudeau.
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The Brand Study– An Analysis
Whether or not the revelations prove to be valid, the ski industry has a new viewpoint on its customer says Jim Spring.
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History As A Marketing Tool
Ski resorts are becoming more interested in preserving memorabilia of the sport. Lew Cuyler tells how they use history to gain customers.
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A No-Fault Accident Locating System
This brand new way of pin-pointing ski accidents on the slopes almost eliminates one of the nagging variables in making reports. By Robert G.…