SAM Coverage
Marketing & Sales
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Brand Revisited
This time Milton brand interviewed skiers at ski areas, but again came up with startling feedback, says jim Spring.
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Direct Marketing-Response-Mail
Reaching the right people and getting a response is a very special kind of advertising as explained by Manyon Millican.
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The Changing Ski Industry
A group of top marketing experts explores the identity of the ski area industry and looks at directions for the failure. Part II of…
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Press– The Lazy List
One of the ski resort’s most important marketing tools is the press list, but the task of keeping it in order is often ignored.…
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Churning Ski School
Nashoba Valley’s marketing success is based on selling tickets in the spring. A profile in profit study by Dana Gatlin.
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Marketing For The Low Seasons
This article is currently not available online. Please email donna@saminfo.com for a pdf copy of the article
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Man From Montserrat
Janet Nelson interviews David Price, who brings his Caribbean experience to his new job as Marketing Director of Beaver Creek.
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Zero Base
Marketing expert Daniel O’Connor tells how the principles of zero base budgeting can save both marketing dollars and programs if properly applied.
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Selling America
The SKI USA program is a long-term marketing commitment in Great Britain with the pay-off in future years according to Janet Nelson.