SAM Coverage
Marketing & Sales
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Marketplace
Pam Conklin casts a professional marketing eye on the ski publications and other advertising media commonly considered by ski areas.
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The Consumer Ski Shows
A thorough study of a marketing tool at a crossroads. Ski writer Paul Robbins spells out the problems and the opportunities.
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Hydraulic Shovels For Trails
Doug Bordon describes the use of hydraulic shovels in constructing trails at his brand new Morin Heights ski area in Quebec.
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Coke Puts On Skis
We analyze the major marketing program that the Coca Cola Company is getting under way at ski areas.
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Economic Study Of Ski Areas
Ted Farwell previews the important results of the brand new NSAA Economic Study.
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Effective Brochures
In this issue we welcome Colleen Cayton to our editorial staff, and present her second article in SAM. Colleen has done much of the…
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Publish Or Perish?
Marketing editor Colleen Cayton takes a look at those area newspapers: What is their purpose? Does your area need one? What do they cost?…
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Televising Snow
Marketing Editor Colleen Cayton comes to grips with the difficult subject of how areas can make this medium works for them.
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Ski Promotions
Marketing expert Colleen Cayton examines those commercially funded ski programs and what you should look for.