SAM Coverage
Marketing & Sales
-
Bob Parker, Key Figure in Vail’s Early Days, Dies
Robert Ward Parker, a 10th Mountain Division veteran who became a major figure in the post-World War II ski industry, died June 29 in…
-
The Power of Passion
Midwestern operators Chip Perfect and Dave Grenier talk candidly about the essential values shared by top leaders in the industry. It takes a special…
-
Jason Levinthal to Acquire 4FRNT Skis
SAM Magazine—Burlington, Vt., June 27, 2017—With an eye on expanding the 4FRNT brand while keeping the company privately owned, ski innovator and 2002 SAMMY…
-
Kohlberg & Co. Buys K2, Marker, Multiple Other Brands From Newell
SAM Magazine—Hoboken, N.J., May 26, 2017—Kohlberg & Company has purchased K2, Marker, Dalbello, and the rest of the winter sports businesses formerly owned by…
-
The mountains are always enough.
I am not the best marketer in the world. Not by a long shot. This is no attempt humility, this is the honest truth.…
-
Berry, Fairbank Earn NSAA Lifetime Achievement Awards
SAM Magazine—Scottsdale, Ariz., May 9, 2017—At last weekend’s National Ski Areas Association (NSAA) annual convention in Scottsdale, the organization presented 2017 Lifetime Achievement Awards…
-
Vail Resorts Names Bobby Murphy VP And GM Of Stowe
SAM Magazine—Stowe, Vt., May 2, 2017—Vail Resorts, Inc. is appointing Bobby Murphy as vice president and general manager of Stowe Mountain Resort, effective at…
-
Season Pass Comparison Chart
With Alterra Mountain Co.’s Ikon Pass replacing the MAX Pass, the season pass game has changed again. Several resorts have…
-
Analyzing Extreme Seasons
A critical look at the 2014-15 and 2015-16 seasons, through the lens of the NSAA Economic Analysis of United States Ski Areas. The annual…
-
The Evolution of NPS in the Ski Industry
Resorts are finding new ways to use the Net Promoter System, applying it to employee relations and capital spending—not just guest loyalty. The number…