SAM Coverage
Marketing & Sales
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Speak Out :: May 2017
Who Will Lead Tomorrow’s Industry? According to NSAA, more than 60 percent of the ski industry’s current leaders will be retiring in the next…
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2016-17 Season: Thrill Ride
It was a roller-coaster year for resorts across the country—and ultimately fun for most. Despite some ups and downs in the Midwest, the ski…
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Blue Pages :: May 2017
CONSOLIDATION CONUNDRUM: Perspective and views on the recent mega-mergers and what it all means for resorts nationwide. THE CONSOLIDATION CONUNDRUM The decades-long trend of…
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Vail Resorts Selects Inntopia For Vacation Booking System
SAM Magazine—Broomfield, Colo., April 19, 2017—Vail Resorts has named Inntopia, the e-commerce and central reservation platform for destination travel, as a key partner to…
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Social Media in Service
As social media become customer service channels, resorts must step up efforts to stay abreast of comments and requests. Social media started with people.…
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Aspen SkiCo and KSL Capital Partners to Acquire Mammoth Resorts
SAM Magazine—Aspen and Denver, Colo., April 12, 2017—Resort ownership consolidation was already moving at an unprecedented clip, and it just keeps speeding up. The…
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March 2017 Snow People
Welcome to the March edition of Snow People, where we highlight happenings to prominent ski industry and supplier personnel. Bob Stinchcomb, Big Sky Big…
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New Season Pass Alliances, Add-Ons, and Pricing for 2017-18
SAM Magazine—Dover, Vt., March 9, 2017—Season-pass launch season has begun, and many 2017-18 products are currently available at their introductory prices. There are also…
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SIA Editor’s Picks
SAM trolled the halls at the SIA Snow Show to find the newest, coolest products for resorts and their customers. The 2017 SIA Snow…
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The Guest Experience is the New Marketing
Focus on raising your Net Promoter Scores and watch your profits grow. One of the biggest business trends today, across the entire Western world,…