SAM Coverage
Marketing & Sales
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Liftopia’s new Best in Snow Awards are taking resort rankings in a very cool direction.
Resort rankings have long been a tricky corner of the resort marketing world. No rankings list can be released without the industry pointing at…
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The Holiday Week Was a Hit
SAM Magazine—Dover, Vt., Jan. 4, 2017—When we asked a handful of ski areas across North America how they fared during the Christmas holiday week,…
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Inntopia Acquires DestiMetrics
SAM Magazine—Stowe, Vt., Jan. 4, 2017—Growth through acquisition continues for Inntopia. The software as a service (SaaS) e-commerce company has acquired Denver-based DestiMetrics, which…
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Killington World Cup Made Lasting Impression
SAM Magazine—Killington, Vt., Dec. 1, 2016—A reported 30,000 spectators came out to see the first FIS World Cup ski racing event held in the…
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Vail Resorts Lays Off 60 at Whistler Blackcomb
SAM Magazine—Whistler, B.C., Canada, Nov. 23, 2016—Vail Resorts-owned Whistler Blackcomb broke the news to 60 employees last week that their jobs are being eliminated…
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The latest content trend is here and, to be honest, I like it a lot.
As fast and incredible as the human brain is, I’ve always noticed an interesting difference between the way I view video versus pictures. Even…
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U.S. Ski and Snowboard Hall of Fame Unveils Class of 2016
SAM Magazine—Boston, Mass., Nov. 15, 2016—The U.S. Ski and Snowboard Hall of Fame class of 2016 includes 10 individuals who have all had a…
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Multi-Property Passes
Because visuals are easy to digest, we put together this informal comparison of some of the multi-resort season pass products on the market. We…
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Social Media in Customer Service
As social media become customer service channels, resorts must step up efforts to stay abreast of comments and requests. Social media started with…
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Burton Pulls Out of SIA Snow Show
SAM Magazine—Burlington, Vt., Oct. 18, 2016—In a blow to the status of the SIA Snow Show in Denver, Jan. 26-29, 2017, Burton has said…