SAM Coverage
Marketing & Sales
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Meetings That Work
Make your meeting successful. You can tell a lot about the health of a resort and the team that operates it by sitting in…
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The Future Is Now
Millennials expound on their generation, goals, and ideas about change. With every passing day, the Millennial generation becomes more the here-and-now rather than the…
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I dare you to send a personal email to 10 random guests…right now.
You know how sometimes, through the natural ebb and flow and ups and downs of work, you forget about something that works really, really…
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M.A.X. Pass Adds 10 More Resorts
SAM Magazine—Denver, Aug. 17, 2016—Apparently, everybody wants in on the M.A.X. Pass. One of the newest products in the rapidly growing space of season…
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Mountain Collective Adds Telluride and Revelstoke
SAM Magazine—Telluride, Colo., and Revelstoke, B.C., Canada, Aug. 9, 2016—The collection of destinations accessible via The Mountain Collective just grew to 14, for now,…
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Vail Resorts to Acquire Whistler Blackcomb
SAM Magazine—Broomfield, Colo., and Whistler, British Columbia, Aug. 8, 2016—Vail Resorts (VR) is purchasing Whistler Blackcomb, the largest ski resort in North America. In…
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Vail Resorts Withdraws Application to Trademark “Park City”
SAM Magazine—Park City, Utah, July 21, 2016—Vail Resorts abandoned its effort to trademark the name “Park City” on July 16 in the face of…
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10 Ideas for Summer Operations
Other-season opportunities have their own unique demands and challenges. Here’s a look at 10 ideas, cherry-picked from SAM’s sister publication. Summer remains a…
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Mt. Baldy, B.C., Sale Approved
SAM Magazine—Oliver, B.C., June 30, 2016—Mt. Baldy in British Columbia is about to get new owners, who plan to revive the ski area after…
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Snow People, June 2016
Welcome to this month’s update on important happenings about prominent people in the ski industry. The July issue of SAM will have a full…