SAM Coverage
Marketing & Sales
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Being a Good Host to Yourself
Managing and shifting risk when hosting third-party events. Hosting a third-party event provides ample opportunities for financial and marketing gain. But those benefits can…
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What Never-Evers Want
The NSAA Beginner Conversion Study delves deep into the learn-to process. At the close of a skier or snowboarder’s very first day on the…
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Intrawest Third Quarter Results Largely Flat with Prior Year
SAM Magazine—Denver, May 9, 2016—Strong numbers at Intrawest’s Colorado resorts and Canadian Mountain Holidays helped balance the challenging winter its eastern properties endured. Total…
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Record Skier Visits at Stevens Pass
SAM Magazine—Stevens Pass, Wash., April 26, 2016—Stevens Pass wrapped up its season on April 24 with 132 percent more skier visits than 2014-15 and…
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MTS Tackles Thorny Issues, Suggests Creative Solutions
Innovation and disruption were the main themes of The Forum, April 6-7 during the Mountain Travel Symposium at Keystone, Colo., April 2-9. Group marketing…
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Copper’s Family-Friendly Kids Pass Extends a Trend
SAM Magazine—Frisco, Colo., March 16, 2016—Copper Mountain just moved up the list for families with kids ages 6 to 12 after the resort unveiled…
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Group Business Drawing Record Crowd to Mountain Travel Symposium
SAM Magazine—Laguna Hills, Calif. March 14, 2016— The 41st annual Mountain Travel Symposium (MTS) April 3–9 in Keystone, Colorado, will welcome it largest audience…
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Peak Resorts Shakes Up Its Season Pass Products
SAM Magazine—Wildwood, Mo., March 4, 2016—With seven properties from Pennsylvania to New Hampshire, including newly acquired Hunter Mountain in New York, Peak Resorts has…
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Coronet Peak and the Remarkables Join Mountain Collective
SAM Magazine—Queenstown, New Zealand, March 1, 2016—Jet-setting Mountain Collective pass holders can now add New Zealand to the list of possible destinations next season,…
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Reaching New Markets
Mountain resorts have their share of challenging winters. Last year, the Pacific West barely eked by, and this year the East had to use…