SAM Coverage
Marketing & Sales
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A True Adventure Center
If you are going to start a major development project, it sure helps to have more than half of the build-out cost in your…
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Trust the Process
After working together for 16 years, Greg Goddard and Claire Humber have forged a productive and fun working relationship. In 1999, Goddard, general manager…
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The Rise of the She-conomy
When it comes to marketing or selling anything, you should never underestimate the power of women. A Nielsen consumer study from 2013 revealed women…
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Rental Guide 2016-17
Once the red-haired stepchild of the ski and ride world, rental equipment has become the family’s blossoming honor roll student. Rental equipment is a…
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Publisher’s Memo – January 2016
Superstars everywhere you look The start of a new year is a time to take stock of the past and look to the future.…
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Cloudy, With a Chance of Collaboration
“This weekend, we expect a winter storm to impact the area, leaving behind several inches of snow, so everybody should plan to hunker down…
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Full Circle: Shaun White Now Part Owner of Mammoth Resorts
SAM Magazine—Mammoth Lakes, Calif., Feb. 4, 2016—It’s not every day a guy gets to own a piece of the resort where he learned to…
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Mt. Rose Ski Tahoe for Sale
SAM Magazine—Reno, Nev., Jan. 27, 2016—After 45 years as majority owner, Fritz Buser, 95, has decided it’s time to sell Mt. Rose Ski Tahoe…
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Winter Storm Brings Challenges, Optimism to Mid-Atlantic, Southeast
SAM Magazine—Snowshoe, W.Va., Jan. 25, 2016—The first headline-making winter storm to hit the eastern U.S. started with much fanfare on Friday morning and didn’t…
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The Assembly Looks at Summer’s Peaks and Valleys
SAM Magazine—Denver, Jan. 22, 2016—The 2016 Assembly, focused on how North American resorts and communities can manage the peaks and valleys of summer visitation…