SAM Coverage
Marketing & Sales
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Brad Wilson Named GM of Bogus Basin
SAM Magazine—Boise, Idaho, Oct. 27, 2015—The board of directors at Bogus Basin Mountain Recreation Area has chosen Brad Wilson to be the resort’s new…
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Hall of Fame Names Seven New Inductees
SAM Magazine—Ishpeming, Mich., Oct 26, 2015—The U.S. Ski and Snowboard Hall of Fame has chosen seven pioneers to join the Hall as part of…
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Thinking Small
THINKING SMALL ISSUE November 2015 AUTHOR Bruce M. Erickson VOLUME 54-6 PAGE 50 SUBJECT Business, Buildings & Grounds Small ski areas face a variety…
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Thinking Small
Small ski areas are seeking ways to respond to change and overcome limits to growth. Small ski areas face a variety of challenges, many…
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November 2015
Below is the Table of Contents. We have selected a few articles that you can read in their entirety online. To order an article that…
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Killington Aims to Open Oct. 18
SAM Magazine—Toronto, Ontario, Oct 16, 2015—In the yearly battle to be the first resort to open in North America, Killington, Vt., is gunning for…
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I Honestly Can’t Wait to See What Happens When a Resort Takes Affiliate Marketing Seriously
One day, in the not too distant future, a clever resort marketing director (MD) will sit down with their GM for a heart-to-heart. It…
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Sign Up Today for the Year’s Best Publicity Stunt
SAM Magazine—Boulder, Colo., Oct. 1, 2015—Resorts have until midnight tonight to register for the attempt to establish a Guinness World Record for the largest…
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Nupp Ascends to New Role as Stratton President and COO
SAM Magazine—Bondville, Vt., Sept. 30, 2015—Bill Nupp has been promoted from interim manager to president and chief operating officer of Stratton Mountain Resort, effective…
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Vail Resorts Posts $1.4 Billion Revenue in 2015
SAM Magazine—Broomfield, Colo., Sept. 30, 2015—Total mountain revenue for Vail Resorts (VR) increased 11.6 percent to $1.4 billion for the 2015 fiscal year, fueled…