SAM Coverage
Marketing & Sales
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Vail Resorts Acquires Wilmot Mountain
SAM Magazine—Broomfield, Colo., Jan. 19, 2016—Vail Resorts’ most recent acquisition in the Midwest has the Windy City’s estimated 800,000 skiers and riders within close…
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Drone use at our area is
* a way for our guests to produce their own content * how we create some cool marketing videos * a PR challenge due…
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Peak Resorts to Acquire Hunter Mountain
SAM Magazine—Hunter, N.Y., Nov. 30, 2015—Peak Resorts has entered into an agreement to purchase Hunter Mountain, located in the Catskill Mountains of New York,…
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SIAâs David Ingemie is 2015 BEWI Award Winner
SAM Magazine—Boston, Mass., Nov. 17, 2015—David Ingemie, president of Snowsports Industries America (SIA), was presented with the 30th annual BEWI Award during a luncheon…
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Mont Saint-Sauveur, Bromont Launch Joint Season Pass
SAM Magazine—Saint-Sauveur, Quebec, Nov. 9, 2015—For the first time in the competitive atmosphere of the Quebec ski industry, two major players are teaming to…
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Las Vegas Ski & Snowboard Reverts to âLee Canyonâ
SAM Magazine—Las Vegas, Nev., Nov. 4, 2015—After more than a decade of trying to rebrand itself as Las Vegas Ski and Snowboard Resort, the…
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Mountain Spy – September 2015 Entitled Customers
ISSUE September 2015 AUTHOR Liz Eren VOLUME 54-5 PAGE 34 SUBJECT Customer Service In this month’s Mountain Spy, we address the trend…
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SPEAK OUT :: MINIMUM WAGE WAR
SPEAK OUT :: MINIMUM WAGE WAR ISSUE November 2015 AUTHOR Richard Wren VOLUME 54-6 PAGE 12 SUBJECT Opinion, Personnel As the minimum wage continues…
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Everybody’s an Expert!
At something, that is. How can you turn that expertise into a superlative guest service culture that takes hold across all departments? Everybody at…
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Hot Prospects
Summer operations hold the promise of high margins and profits, but achieving them takes a concerted effort. The growth of summer tourism provides winter…