SAM Coverage
Marketing & Sales
-
Ramping Up for Winter
It takes planning and preparation to hire a first-rate staff. Here are best practices for hiring, onboarding, and training. Have you ever heard a…
-
Circle of Trust
Which is more important for financial excess: guest loyalty or employee loyalty? As it turns out, the two are inextricably linked. Loyalty has replaced…
-
U.S. Ski Associations Planning Worldâs Largest Ski Lesson
SAM Magazine—Lakewood, Colo., Aug. 20, 2015—A number of ski associations in the U.S. are plotting to pull off the “world’s largest ski and snowboard…
-
Mountain High Rolls Out Winter Guarantee
SAM Magazine—Wrightwood, Calif., Aug. 12, 2015—Mountain High is giving skiers and riders added assurance that they will get more value out of their season…
-
More Pass Partnerships: Sugar Bowl Adds Woodward; Alyeska Joins Super Pass
SAM Magazine—Norden, Calif., Aug. 11, 2015—More season pass partnerships among ski areas in the U.S. and internationally are being unveiled as the 2015-16 season…
-
Beyond the Snow Phone: Are There Opportunities in Audio for Creative Resort Marketers in 2015/16?
Gregg Blanchard – July 10, 2014 I’ve always liked audio. Soon after podcasting became a thing, I started my own and rode the wave…
-
Nick Sargent Named New President of SIA
SAM Magazine—McLean, Va., July 15, 2015—The SnowSports Industries America (SIA) Board of Directors has chosen Nick Sargent, former vice president of global business alliance…
-
PSIA-AASI CEO Mark Dorsey Steps Down
SAM Magazine—Lakewood, Colo., July 7, 2015—Mark Dorsey, CEO of the Professional Ski Instructors of America and the American Association of Snowboard Instructors (PSIA-AASI), is…
-
Molly Tarlofsky
Communications Coordinator/Snow Reporter, Okemo, Vt. Age: 25 Education: Drexel University First job in industry: Intern at an athlete management agency Six-word bio: Native New…
-
Dan Edwards
Senior Activities Manager, Breckenridge, Colo. Age: 26 Education: B.S in Hospitality Management, concentration in Theme Parks & Attractions, University of Central Florida…