SAM Coverage
Marketing & Sales
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Japanâs Hakuba Valley Latest to Join Mountain Collective
SAM Magazine—Nagano, Japan, May 28, 2015 —Hakuba Valley in the Japanese Alps has joined the Mountain Collective for the 2015-16 season. The Collective now…
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A Less-Than-Big-Name Resort Made Some of the Most Impressive Videos of the Season
Gregg Blanchard – May 13, 2015 I’ve often waxed poetic on what it means for marketing to be not just popular or nice looking…
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2015 NSAA National Convention and Tradeshow
NSAA’s National Convention and Tradeshow in San Francisco at the Hilton San Francisco May 2-6 drew the usual crowd. But there was a greater…
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Seasonâs Visits Drop 5 Percent, to 53.6 Million
SAM Magazine—San Francisco, May 6, 2015—The U.S. ski industry tallied an estimated 53.6 million skier and snowboarder visits this past season, making 2014-15 the…
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U.S. Ski Team to Manage NASTAR
SAM Magazine—San Francisco, May 6, 2015—The U.S. Ski Team is assuming operational control of NASTAR through a partnership with the program’s owner, Active Interest…
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GBOP: There is Always, Always, Always Something on Your Website That Can Be Optimized
Gregg Blanchard — May 1, 2015 This is another entry in my “Book of Principles.” To see where this all began, click here. For…
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Mountain Spy March 2015 Entitled Customers
ISSUE March 2015 AUTHOR Liz Mettler VOLUME 54-2 PAGE 34 SUBJECT Customer Service In this month’s Mountain Spy, we tackle what is…
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A Fresh Approach
Ski resort fare is becoming faster, healthier, and made to order. As even McDonald’s has discovered, the effectiveness of the fast food model is…
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Don Thompson to Lead Red Mountain
SAM Magazine—Rossland, B.C., April 27, 2015—Don Thompson has been promoted to president at Red Mountain. Thompson is the former vice president of operations and…
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Brad Larsen to Become Tamarack GM
SAM Magazine—Donnelley, Idaho, April 23, 2015—Brad Larsen is set to become the new general manager for Tamarack Resort. He is joining the team of…