SAM Coverage
Marketing & Sales
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Best/Worst Marketing, 2014-15
BEST/WORST MARKETING, 2014-15 ISSUE May 2015 AUTHOR Gregg Blanchard, Mike Grasso, Rick Kahl, Alex Kaufman, Milena Rigos, Samantha Rufo, Steve Threndyle, Mary Walsh VOLUME…
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Squaw’s Tom Feiten Explains Why Season Pass Rollover Days are Here to Stay
Gregg Blanchard – March 30, 2015 Last week Squaw Alpine launched an intriguing new season pass concept. The idea was fairly simple: if you…
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Vail Resorts to Acquire Perisher, Australia
SAM Magazine–Broomfield, Colo.—March 30, 2015—Vail Resorts (VR) has agreed to acquire its first international mountain resort, Perisher Ski Resort in New South Wales, Australia,…
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California Ski Association President Bob Roberts to Retire
SAM Magazine—Mill Valley, Calif., March 30, 2015—Bob Roberts, president and CEO of the California Ski Industry Association (CSIA), is retiring effective June 2015. Roberts…
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GBOP: Sometimes Selling a Product isn’t What Your Website Should Do
Gregg Blanchard – March 20, 2015 I was once marketing a product that only sold in any significant numbers for three months out of…
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Tamarack Resort Gets New Management
SAM Magazine—Donnelly, Idaho, March. 26, 2015—New TR Acquisitions, the owner of Tamarack Resort, has named Replay Resorts to assume overall operational management of the…
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Powdr Buys Action Entertainment Production Company
SAM Magazine—Park City, Utah, March. 26, 2015—Powdr Corp. has aquired Human Movement Management (HMM), an active entertainment and event company that produces running races,…
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Tahoe Super Pass 2015-16 Includes Rollover Option for Unused Days
SAM Magazine—Olympic Valley, Calif., March 23, 2015—Squaw Valley Alpine Meadows is offering a “worry-free” rollover option for skiers and riders who purchase a 2015-16…
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Today Could be the Day Instagram Finds Itself in Spot #2 for Resort Social Marketing
Gregg Blanchard – March 2, 2015 Instagram is growing like crazy. Still. Resort follower/fan counts on Twitter and Facebook are, as much as the…
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Vail Resorts Posts Banner Second Quarter Results
SAM Magazine—Broomfield, Colo., March 12, 2015—Vail Resorts (VR) reported net income for the second quarter of fiscal 2015 (ended Jan. 31, 2015) nearly doubled,…