SAM Coverage
Departments: Marketing & Sales
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Rental + Backshop + Uniforms: One-Stop Comparison Shopping Made Easy
SAM Magazine—Woodbury, Conn., Jan. 27, 2015—SAM and SIA are once again sponsoring Rental + Backshop + Uniform at the SIA Snow Show in Denver…
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A Clever Tactic from Real SkiFi to Get Extra Video Views Long After the Initial Release
Gregg Blanchard — January 19, 2015 Real SkiFi has no lack of creativity when it comes to their skiing. But their marketing ain’t…
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Cutter’s Camp 2015 Opens Registration for East, West Locations
SAM Magazine—Woodbury, Conn., Jan. 22, 2015—Cutter’s Camp registration is now open for both of this year’s sessions, at Loon Mountain, N.H., April 12-14 and…
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Marker Völkl Snaps Up Dalbello
SAM Magazine—Baar/Straubing, Germany, Jan. 9, 2015—Marker Völkl has entered into a purchase agreement to acquire the Dalbello Group, a family-owned Italian company that has…
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Programs for Summer
Summer activities can be profitable. So can summer events. But the trifecta is activities, events, and programs. Industry conversations about summer operations often focus…
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Walking the Line
It’s barely five years since aerial adventure parks appeared in winter resorts, but they have become a key part of the landscape. A handful…
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Resort-Focused âTown Hall Forumâ Highlights The Assembly 2015
SAM Magazine—Denver, Dec. 18, 2014—A town hall-style roundtable featuring insights from Bill Jensen, former CEO of Intrawest, Harry Frampton, managing partner of East West…
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What is your resort’s most exalted department (other than your own)?
* Ski Patrol * Instructors * Snowmakers * Groomers * Mechanics * Marketing * Accounting * Parking * Lifties * Rental
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CUTTER’S CAMP EAST HEADS TO LOON IN 2015
SAM Magazine—Woodbury, Conn., Nov. 21, 2014—After six successful camps at Carinthia, Mount Snow, Cutter’s Camp will change the venue of its eastern location to…
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Bookings Remain Strong for Western Destinations
SAM Magazine—Denver, Nov. 17, 2014—Despite mild October temperatures, lodging reservations for the six-month winter season (November through April) are currently running ahead of the…