SAM Coverage
Departments: Marketing & Sales
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Matching the Medium to the Money: Looks Like Telluride Did, Maybe You Should Too
October 13, 2014 — Gregg Blanchard Marketing is full of channels through which to send messages. Some are more powerful than others. With the…
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Squawâs New Website is the First to Combine the Encyclopedia of Skiing into a Story
October 1st, 2014 — Gregg Blanchard I am smitten by Squaw’s new website. Yes, it’s beautifully designed. Yes, it’s wonderfully responsive. Yes, it’s easy…
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Steamboat Looks to Protect Ski Town USA Trademark
SAM Magazine–Steamboat Springs, Colo., October 8, 2014–It seems that Utah can't stay out of the news. On the heels of the launch of a…
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Deer Valley to Acquire Solitude
SAM Magazine—Park City, Utah, Oct. 3, 2014—Deer Valley Resort has entered into an agreement to purchase Solitude Mountain Resort and will begin operating the…
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New Ownership at Tamarack Expands Operations
SAM Magazine–Donnelly, Idaho, October 3, 2014–The Idaho State Land Board authorized the transfer of Tamarack's lease yesterday to New TR Acquisition Co. LLC (NEWTRAC).…
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Vail Resorts Introduces EpicMix Guide
SAM Magazine—Broomfield, Colo., Oct. 1, 2014—Vail Resorts (VR) is making it easier for skiers and snowboarders to plan their time on the mountain. A…
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Three Reasons I Love the âI Coast Park City’s Video as a Summer Marketing Tool
September 19, 2014 — Gregg Blanchard No beating around the bush to start this post, here’s the video. I think it’s completely brilliant and…
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New England Summit 2014
From September 16-18, 2014, over 250 people from 65 resorts gathered at Attitash, N.H., for three days of shopping, networking and learning at the…
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Summer Ops Camp 2014
With interest in summer business continuing to grow, it’s no surprise that this year’s Summer Ops Camp, held at Vail, Colo., Sept. 3-5, drew…
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Breaking Down the Power (and Peril) of the âLowest Guaranteed Priceâ Phenomenon
September 10, 2014 – Gregg Blanchard Let’s take a closer look at something we’re seeing more…and more…and more. At first it was just one…