SAM Coverage
Departments: Marketing & Sales
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Erica Kelleher
interactive marketing manager, crested butte mountain resort, colo. Age: 27 interactive marketing manager, crested butte mountain resort, colo. Age: 27 Education: B.S. in Recreation…
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Tess Hobbs
MARKETING & COMMUNICATIONS MANAGER, WOODWARD TAHOE AND BOREAL MOUNTAIN RESORT, CALIF. Age: 28 MARKETING & COMMUNICATIONS MANAGER, WOODWARD TAHOE AND BOREAL MOUNTAIN RESORT, CALIF.…
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Aspen to Host 2017 Alpine World Cup Finals
SAM Magazine—Barcelona, Spain, June 6, 2014—Aspen has been chosen to host the 2017 FIS Alpine World Cup Finals, which include men’s and women’s competitions…
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Spirit Mountain Names Ream as New Executive Director
SAM Magazine—Duluth, Minn., May 30, 2014—The Spirit Mountain recreation area has hired a new executive director, Brandy Ream, to replace Renee Mattson, who is…
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The Impressive Results of Four Teams Redesigning Four Resort Websites in 24 Hours
May 21, 2014 — Gregg Blanchard Sometimes conferences are too much fluff, too little substance. Too many ideas, too few applicable skills. Destination Summit…
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Whistler Releases Three- and Six-Month Numbers
SAM Magazine–Whistler, B.C., May 15, 2014–Despite a downtick in visits, revenue saw a slight uptick for the three and six months ended March 31,…
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Mountain Travel Symposium Explores the Future of Destinations
The General Forum of the Mountain Travel Symposium has become the resort industry’s most forward-looking and frank conference. Photo credit: katie girtman This year’s…
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Ski N.H. Gets New Executive Director
SAM Magazine–North Woodstock, N.H., May 9, 2014–Jessyca Keeler has been selected by Ski New Hampshire's board of directors to serve as executive director of…
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NSAA 2014 National Convention and Trade Show
The annual NSAA Convention, held in Savannah, Ga., April 29-May 2, drew an enthusiastic crowd. The convention provided an upbeat conclusion to a season…
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Best/Worst Marketing 2013-14
With another season on the books, we take a look at the good, the bad and the ugly in marketing efforts by mountain resorts.…