SAM Coverage
Marketing & Sales
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SAM’s Summer Ops Camp is Sold Out
SAM Magazine–Woodbury, Conn., August 25, 2014–SAM's fifth annual Summer Ops Camp, to be held this year at Vail Mountain from September 3-5, 2014, has…
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Yield Management & Skiing: The Simple Underpinnings of this Powerful Pricing Concept
July 28, 2014 — Gregg Blanchard With the email-idea-bucket full after the last few week’s shenanigans, I’m passing on the “innovation in email marketing”…
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Copper Season Passes Add Free Days at Taos and Targhee
SAM Magazine—Copper Mountain, Colo., July 29, 2014—In step with the trend toward multi-area pass privileges, Copper Mountain is sweetening its 2014-15 season pass deals,…
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Western Summer Visits Continue Upward Trend
SAM Magazine—Denver, July 16, 2014—Occupancy and revenue for the month of June rose compared to year-ago levels, up 9 and 14 percent, respectively, according…
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Are Season Passholders Being Treated Like the Proverbial Frog and Boiling Pot of Water?
June 16, 2014 — Gregg Blanchard Let me first preface this post with a disclaimer of my much-lower-than-I-want-it-to-be understanding of pricing strategy, but I…
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Want to Turn Heads with Your Resort’s Next Email Campaign? Try this.
June 30, 2014 — Gregg Blanchard As I mentioned last week, email is lacking on the creativity side of things. We’re pumping lots of…
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2014 Salary Survey
2014 SALARY SURVEY ISSUE July 2014 AUTHOR Staff Report VOLUME 53-4 PAGE 34 SUBJECT Personnel, Research Labor is one of the biggest expenses in…
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Jordan Spear
Manager, Ticket Sales, Season's Pass, Pico Sports Center & Ambassadors, KILLINGTON & PICO SKI RESORTS, VT. Age: 26 Manager, Ticket Sales, Season's Pass, Pico…
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Jessica Pezak
Director of marketing, alyeska resort & The hotel alyeska, alaska Age: 29 Director of marketing, alyeska resort & The hotel alyeska, alaska Age: 29…


