SAM Coverage
Marketing & Sales
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Steamboat, Visit Salt Lake Settle Trademark Dispute
SAM Magazine—Salt Lake City, Utah, Nov. 14, 2014—Steamboat Ski & Resort Corporation and Visit Salt Lake have settled the litigation involving Steamboat’s Ski Town,…
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New Products
A look at recent innovations aimed at resorts. SAM magazine rounded up over a dozen new products for mountain operators that will increase operational efficiency,…
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New Audience: Old Timers
Crystal Mountain, Mich., has found that retirees can be the key to a chronic marketing challenge: increasing midweek business. Regardless of size or location,…
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The Business of Parks
While it’s easy to focus on the fun factor and on-snow experience, terrain parks have to fit into a resort’s overall business plan. Terrain…
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Change of Formation: Aspen Reorganizes prior to kicking off 2014/15 Season
SAM Magazine – Aspen Snowmass Village, Colo. Nov. 4, 2014 – Today Aspen Skiing Company announced an internal reorganization that is says is aimed…
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2014-15 Growth Initiatives Include Two Worldly Events and First Day Faces
SAM Magazine – Woodbury, Ct., Oct. 31, 2014 – Organizers of the snow sports industry’s Learn to Ski and Snowboard (Month) and Bring a…
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Masters of Social, Masters of Email: Pinterest Understands the Purpose/Strength of the Medium
October 28, 2014 — Gregg Blanchard Here’s the thing about websites: it’s easier to stay than to get there. Let me rephase if that’s…
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Powdr, Boyne Resorts Form Strategic Brand Partnership
SAM Magazine—Park City, Utah, Oct. 28, 2014—Powdr Enterprises, the sports marketing and entertainment division of Powdr, has forged a strategic brand partnership with Boyne…
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Why I Feel Our Biggest Marketing Opportunity is Also Skiing’s Biggest Competitor
October 20th, 2014 — Gregg Blanchard Think back fifteen years – twenty-five if you’re old enough – and picture your family’s budget. Now, make…
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SIA Hosts Daylong Intelligence Series at Denver Show
SAM Magazine—Washington, D.C., Oct. 21, 2014—SnowSports Industries America (SIA) will host a first-ever Industry + Intelligence gathering Wednesday, Jan. 28, the day before its…