SAM Coverage
Marketing & Sales
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The Value of Marketing Hiding: Klout Gets it, Most Resorts Donât
May 8th, 2013 – Gregg Blanchard Ten bucks says you played “hide and seek” when you were a wee lad or lass. The game…
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Face it, Cherry Peak, Skiing is Simply Not Going to Be Enough to Succeed
Gregg Blanchard – March 14, 2014 Gregg Blanchard – March 14, 2014 The first new resort in Utah in over 30 years is opening…
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Intrawest Takes Friends and Family Concept to a New Level
SAM Magazine–Denver, Colo., March 6, 2014–Like cell phone companies, Intrawest has roled out a new pass product designed for the "modern" family. Called the…
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Vail Partners with Niseko for 2014-15 Epic Pass
SAM Magazine—Broomfield, Colo., Feb. 28, 2014—With many resorts already selling season passes for the 2014-15 season, Vail Resorts (VR) is adding one of the…
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Resorts & Rule 40: Donât Let the Smooth Taste Fool You
Gregg Blanchard – February 24, 2014 With debate about Rule 40 a common topic among marketers this week, Jon Slaughter and Andy Miller of…
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Five Marketing Lessons from a Day in Disneyland â #3: My Ad, Your Ad
Gregg Blanchard – February 5, 2014 Disney is more like a destination ski resort than I thought. As such, a day in the park…
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Pundits Will Think Your 2013 Marketing Suckedâ¦but Were You Wrong?
January 10, 2014 — Gregg Blanchard The New Year signals a steady stream of critics calling out the marketing winners and losers of last…
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IAAPA Wrap Up 2013
SAM visited the recent IAAPA (International Amusement Attraction Park) show in Orlando, Fla, November 18-22 and found a show floor chock-full of ideas for resort…
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Rental Gear 2014
The four cornerstones of the ski and snowboard rental enterprise are performance, efficiency, durability, and price. Changes for the 2014-15 season might be shaking…
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2014 Prediction #3: The Triumphant Return of My Favorite Marketing Medium
January 2, 2014 – Gregg Blanchard Social media is on an interesting journey. The industry has been high, it’s been low, it’s been everything…