SAM Coverage
Marketing & Sales
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Preston Cline
Risk and Safety Manager, Snowshoe Mountain Resort, W.Va. Age: 26 Education: West Virginia University, Bachelor of Science in Business Administration First…
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Eco Tip: Treadwright Tires
An impact on every bottom line. America consumes approximately 15 million new truck tires every year. It takes roughly 18 gallons of oil to…
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Animating the Park
Ski areas are figuring out what works at summer adventure parks, and what doesn’t. If you build it, they will come. But will they…
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Mixed Media
Media buying used to be relatively simple. It’s become a fast-paced game of whack-a-mole in the quest to reach and impress customers. Click here…
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Reaching New Markets
The ethnic makeup of America, and inevitably winter resorts, is changing. Are you ready to communicate with and welcome a new audience? Natural disasters,…
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Perlman Named President and COO at Steamboat
SAM Magazine—Steamboat Springs, Colo., June 26, 2015—Rob Perlman has been named president and chief operating officer of Steamboat Ski & Resort Corporation effective July…
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Could the Most Engaging Part of the Most Engaging Content Not be the Content Itself?
Gregg Blanchard — June 15, 2015 Let’s combine a couple ideas here. First, I want to show you a video that Travis Rice posted…
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Western Mountain Resorts Continue Strong Booking Trends
SAM Magazine—Denver, June 16, 2015—Following a record season across much of the West, summer occupancies and revenues are continuing that momentum, according to the…
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Colorado Ski Areas Report Near-Record Season
SAM Magazine—Boulder, Colo., June 12, 2015 – Skier and snowboarder visits at the 21 member ski resorts of Colorado Ski Country USA (CSCUSA) totaled…
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Ski Areas in Canada Slash Season Pass Prices
SAM Magazine—Calgary, Alberta, June 9, 2015—While final skier and snowboarder visits to Canadian ski areas have not yet been released, resorts in Western Canada…