SAM Coverage
Marketing & Sales
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POWDR ACQUIRES ELDORA MOUNTAIN RESORT
SAM Magazine—Boulder, Colo., June 6, 2016—Powdr Corp. has purchased Eldora Mountain Resort here, it was announced today, completing a long-rumored move. This amplifies Powdr’s…
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Squaw Valley Alpine Meadows Partners with China’s Genting Secret Garden Resort
SAM Magazine—Zhangjiakou City, China, May 27, 2016—In a move aimed at tapping into the growing Chinese tourist market, Squaw Valley Alpine Meadows has entered…
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NSAA Hands Out Annual Awards at Convention
SAM Magazine—Lakewood, Colo., May 26, 2016—At the 2016 NSAA National Convention and Trade Show, several resorts and individuals were honored with annual awards. The…
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2016 NSAA Convention Focuses on Innovation, Adaptation
The National Ski Areas Association drew a typically large crowd to the National Convention and Tradeshow, May 17-21 in Nashville, Tenn. Attendees enjoyed the…
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Skier Visits Rose Slightly, to 53.9 Million, in 2015-16
SAM Magazine—Nashville, Tenn., May 20, 2016—U.S. ski areas tallied an estimated 53.9 million skier and snowboarder visits during the 2015-16 season, up slightly from…
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Best/Worst Marketing 2015-16
SAM’s annual review of marketing hits and misses. In a season during which prolific snow was falling out West before most in the…
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SPECIAL REPORT :: Burton at 40: Is Snowboarding Really Middle-Aged?
It was 40 years ago that Jake Burton Carpenter began testing his early snowboards at Stratton Mountain, Vt., and launched snowboarding’s love/hate affair with…
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Burton at 40: Is Snowboarding Really Middle-Aged?
It was 40 years ago that Jake Burton Carpenter began testing his early snowboards at Stratton Mountain, Vt., and launched snowboarding’s love/hate affair with…
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Burton Snowboards Donates $50,000 to Protect Our Winters
SAM Magazine—Pacific Palisades, Calif., May 11, 2016—Burton Snowboards has made a $50,000 contribution to Protect Our Winters (POW), which the organization says will be…
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Snow People, May 2016
A monthly roundup of the latest news about industry people and personalities. Legendary resort leader and author John Christie died May 7. A lifelong…