SAM Coverage
Marketing & Sales
-
Powdr Unveils New Brand, New Identity
SAM Magazine—Park City, Utah, Oct. 18, 2016—In an effort to solidify its identity, Powdr has undergone a company-wide rebrand that spotlights its transformation into…
-
Vail Resorts Completes Acquisition of Whistler Blackcomb
SAM Magazine—Whistler, B.C., Oct. 18, 2016—Vail Resorts has officially closed on its billion dollar acquisition of Whistler Blackcomb, which is now the tenth destination…
-
Summer Mountain Lodging Finishing Strong; Winter Booking Pace Picks Up
SAM Magazine—Denver, Oct. 17, 2016—The month of September continued the strong gains in aggregated occupancy and revenue that western mountain lodging destinations have seen…
-
Vail Resorts Hit New Highs in Fiscal 2016
SAM Magazine—Broomfield, Colo., Oct. 3, 2016—Vail Resorts, Inc. has reported net income of $149.8 million for fiscal 2016, an increase of 30.5 percent compared…
-
SIA Office Opens in Park City, Adds New Staff
SAM Magazine—Park City, Utah, Oct. 3, 2016—SnowSports Industries America (SIA) has made some big moves as of late—both physically and organizationally. The move from…
-
West Sees Record Summer Mountain Lodging
SAM Magazine—Denver, Sept. 19, 2016—Summer business continues its record pace at several western destination mountain lodging properties, according to a recent DestiMetrics report. As…
-
Exposed!
Recent cyber attacks show that winter resorts are not well defended against hackers, and the threat is growing. When Holiday Valley CFO Dave Trathan…
-
The Loyalty Equation
Loyalty is a product of actions by both employers and employees. Why is it so hard to find loyal people these days? Well, the…
-
Summer School
Edutainment—teaching guests about the environment while they play in it—is becoming a key component of summer activities in the mountains. Offering a full menu…
-
The East Wins a World Cup
How and why Killington went for a golden opportunity—and got it. Staging any event is akin to assembling a jigsaw puzzle—piecing together disparate logistical…