SAM Coverage
Marketing & Sales
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Regional Promotions And Corporate Sponsors
A look at some of the promotional plans that will be filling the void in the absence of a national marketing campaign by USIA.…
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Are We Giving Away The Store?
A critique of the numerous operations outside the ski industry that are selling discounted packages to ski consumers. Don McKay, general manager of Tyrol…
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Building Blocks To The Future
The process of creating a strategic business plan is a series of steps that can help a business know where it is going. This…
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Is Ski Equipment A Barrier To Market Growth?- Six Lively Opinions.
Six responses from six recognized experts in the fields of equipment testing, manufacturing, marketing, research, designing and retailing, to the question “Are the extreme…
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How Many New Skiers? Or The Murky Path Of Promotional Math
USIA bought baseline research for tomorrow and tried to whip it into a sales pitch for today. SAM attempts some perspective on the research…
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Regional Reports
Snow, gas and the national marketing campaign were on the lips of ski industry folk around the country this fall.
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Baby Boomers, Seniors And Quality Headline Ski Magazine Week
Attendees at this year’s Ski Magazine Week at Aspen, Colo., garnered many useful ideas and a few surprising facts in the sessions and workshops…
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Regional Reports
Early November snowfalls from Colorado to New England got portions of the ski industry off to a fast start, helping to take the edge…
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Marketing To Women
This article is currently not available online. Please email donna@saminfo.com for a pdf copy of the article
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Where Marketing Efforts Work
In Washigton and Oregon, ski industry groups are successfully promoting skiing on a local basis.