A letter to the readership at-large from the chairman of the USIA Marketing Committee addressing recent promotional ventures by the association and how they are planning the future. The author offers several theories as to how outside factors served to detract from the industry marketing plan.
An Open Letter To My Fellow General Managers
A letter to the readership at-large from the chairman of the USIA Marketing Committee addressing recent promotional ventures by the association and how they are planning the future. The author offers several theories as to how outside factors served to…
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