SAM Coverage
Author: Olivia
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Lifts 2013—Meh
Recovery seems to be slow in the lift-building business. But there are bright spots. CLICK HERE TO DOWNLOAD A PDF OF THE ARTICLE. …
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IAAPA 2013
SAM gathers some great new products and ideas from the International Association of Amusement Parks and Attractions annual trade show. SAM visited the IAAPA…
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Rental Gear 2014
Manufacturers on both the Alpine and snowboard sides continue to find ways to make the rental process easier and guests happier. The four cornerstones…
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Speakout :: Where Are All The Moguls?
Twenty years ago you could hardly find a ski area that wasn’t littered with moguls. They were everywhere. But by the mid-’90s, moguls were…
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Speakout :: Remembering Henrik Bull
Henrik Bull remembered. It is with great sadness that we say good-bye to architect Henrik H. Bull, who died on December 3, 2013, at…
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Collective Alliances
As resorts come together to sell combined season passes, are customers responding? I’m head over heels with marketing, but time and time again it’s…
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New Vision for Night Lights
When Steamboat decided to offer night riding, the resort found a system that is low impact and maximum fun. When the lifts stop spinning…
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Industry Reports :: January 2014
TAOS TO BE SOLD… GOOD NEWS FOR WEST AND WHALEBACK… PEOPLE… SUPPLIER NEWS TAOS TO BE SOLD In mid-December, Taos Ski Valley, N.M., entered…
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Summer: What Price is Right?
Flexibility is the key to pricing summer activities. For as long as ski resorts have been offering skiing, they are still learning how to…
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Top PR Peeves
Advice and perspective from the field. Mostly, I enjoy my interaction with ski PR people, the kings of ski spin. I worked in the…