Statistics from the 1992-93 National Skier Opinion Survey could lead to strategies for effective target marketing. Topics covered are: regions and differences, gender-age-marriage, female skiers, beginning skiers, income, expenditure and average days skied by income. Author summarizes the data and relates the demographics to potential marketing plans. Includes charts, graphs and cover story.
When Your Mother Is Not Your Date
Statistics from the 1992-93 National Skier Opinion Survey could lead to strategies for effective target marketing. Topics covered are: regions and differences, gender-age-marriage, female skiers, beginning skiers, income, expenditure and average days skied by income. Author summarizes the data and…