SAM Coverage
Marketing & Sales
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Operation Snoblast Underway
A look at NSAA’s new youth marketing program, Operation SnoBlast, designed to attract 10- to 17-year old Echo Boomers to the ski slopes. The…
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Concept Man At Intrawest
Hugh Smythe, who started his career as a ski patroller, is the soft-spoken driver of Intrawest’s dynamic growth. He describes his challenges, management and…
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Watering Hole
Considers the collective benefits from the emphasis of companies such as S-K-I Ltd. on new products, promotions, marketing partnerships and business relationships, calling into…
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Ethnic Marketing
Northstar-at-Tahoe finds that targeting the dynamic Asian-American market in the San Francisco Bay area is well worth the effort.
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Plastic Replaces Coupon Books
Swain Ski Center, N.Y., replaced coupon books with a debit card system using credit card technology and equipment already in place. The new system…
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Freaks Of Nature
An examination of the project Dan Nathanson of Warner Records developed with marketing entrepreneur Jack Turner to take advantage of an apparent link between…
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Why Not Public Radio?
Though public radio operates under certain advertising restrictions, a strong correlation between the demographic profile of skiers and public radio listeners suggests that ski…
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The Industry Focus– Kids
In the aftermath of NSAA’s “Future of the Industry” Summit, a movement has begun that will focus marketing efforts on the 10-24 year old…
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The Shaping Of Industry Marketing
Following the initiatives of NSAA’s Future of the Industry Summit in Charleston, the broad framework of a marketing plan for reaching the youth market…
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Sports Marketing, The Industry And The Ski Consumer
An editorial on business-related goals of U.S. Skiing and the U.S. Ski Team, viewed as a major move into the sports marketing arena which…