SAM Coverage
Marketing & Sales
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It’s Not, “Ski It to Believe It”
Shoup says when approaching the new national initiative discussed at Ski Industry Week (aimed at lapsed and infrequent sliders) it’s important not to forget…
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Ski Marketing Conundrum
David’s accompanying piece to Rick Shoup’s piece on avoiding past marketing mistakes explains that any marketing intitiative needs to fit with “some emerging realities”…
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Industry Reports
Headlines from this installment: N.Y. Areas Protest state’s competition; Ax falls at Head, SIA appoints interim chair; ASC puts a hold on two projects…
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Letters
Jeff Theobald on snowboard benches, Cliff Wordall on the new marketing initiative,corrections re: March 1999 Idea Files piece on lifting frames and March 1999…
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The Revolution in New Media
Bob’s article explains the pitfalls and opportunities in marketing using the Internet, a slew of new consumer magazines and inexpensive cable television programming. The…
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Take the Luge Challenge
Pat’s piece describes the Bell Atlantic marketing ploy to raise awareness and money for USA Luge. Six eastern ski resorts took part in the…
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Retrenching Time for Retail Trade Shows?
Seth Says less is more. Fewer trade shows and redirecting $$ saved by attending fewer events into smart marketing can help drive the induistry…
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Internet’s Explosive Growth-An Overview
This piece examines the demographic similarities between skiers and Internet users and reviews what resorts are doing to keep up with Web-savvy consumers. It…
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Good Mood at NSAA Convention
This article is a roundup of what transpired at the National Ski Areas Association annual convention and conference at Marco Island, Florida, May 26-29,…
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Blue Pages
Tidbits on the Future Marketing Summit at Vail; how Colorado’s smaller areas posted gains while the big resorts did not; the death of Birger…