SAM Coverage
Marketing & Sales
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Skiing Isn’t Just Skiing Anymore
A recap of the two-day resort development conference in Vail in May entitled “Developing, Marketing and Managing Destination Resorts.” Expanded opportunities for entertainment will…
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Cost vs. Time: Which is the Key Restraint?
The debate over whether skiers are staying away because of time or cost is reviewed by two authors. Mike Shirley, pointing to his decision…
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Industry Reports
IBM drops Olympic sponsorship for 2002; Papers selected for presentation at OITAF ’99; Olympian Ned Gillette killed in Pakistan; $57 million marketing initiative revised;…
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Seth Says: Whiskey Bottle Marketing
Seth’s buddy, Slats Grabski, holds forth on how ski business works, taking into account IPOs, marketing programs and staying afloat by trimming costs.
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Industry Reports
Early Season statistics; arson at Camelback; NSAA chooses Leagas Delaney ad agency for marketing push; SIA to publish trade magazine; Mont Sainte-Anne deal with…
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A Salesman In Cyberspace
Rod Hanna, Internet guru at Steamboat, Colo., says the Internet will be the sales and marketing tool of the future. He outlines the ways…
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NSAA Celebrates At 35
NSAA returned to its roots at the Broadmoor in Colorado Springs to celebrate its 35th birthday with one of the best conventions on record.…
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A Boomer’s Plea
The author, a baby boomer himself, comments on the current emphasis on youth marketing and explains how and why ski areas should be marketing…
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Think Globally, Sell Locally
The author examines the problems faced by NSAA in promoting its new youth marketing program, pointing out the history of previously unsuccessful joint efforts…
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A Mountain Of Youth
Snow Valley, Calif., was facing fierce competition and big capital expenditures by neighboring areas in the local market. In response, they focused on marketing…